Peak Oil is the idea that one day (soon) the world will top out on the amount of oil it can extract from the earth and it will start a decline. Maybe TV might soon hit its own peak where it’s no longer guaranteed engagement with an audience.
NYTimes covers a recent study showing that while TV is still American’s favorite pastime, use of the TV for entertainment is suddenly starting to drop with people ages 12 to 24 as they switch to other media channels (mobile) and activities (gaming):
It has long been predicted that these new media would challenge traditional television viewing, but this is the first significant evidence to emerge in research data. If the trends hold, the long-term implications for the media industry are huge, possibly causing billions of dollars in annual advertising spending to shift away from old-fashioned TV.