what normal people want from tv
I talked with Peter Merholz following his talk at the New TeeVee conference on What Normal People Want From TV:
I asked Peter about the reported rise in behaviors where people will both watch TV and use their computer simultaneously:
“A recent Nielsen study found that consumers now spend on average 3 hours and 41 minutes per month watching TV and browsing the Internet simultaneously and roughly three out of five TV viewers engage in two-screen consumption.”
Is this a new behavior, or are media providers like Bravo just making two-screen easy enough of an experience (to build on Peter’s points in the talk).
Peter responded:
People definitely multitask while watching TV, with internet/web usage as quite high. It makes me wonder what, activities, specifically qualify as “browsing the internet.” We saw everything from active publishing (blogging), statusing (Facebook), and researching (Wikipedia related to the show being watched).
Because TV is “unproductive”, people want to feel productive while watching TV. So, while in the past, it might have been household chores (and hell, Stacy and I still fold laundry while watching TV), or when I was a kid, it was doing my homework, now people are engaged in online behaviors. I would be surprised if the amount of multitasking has actually changed all that much — I suspect it has simply shifted to something easier to measure.
27 notes
-
datingprettybdsm liked this
-
steerpoint liked this
-
twelveseventyone reblogged this from brandonschauer
-
brandonschauer posted this
