Less is more—a compilation

Choosing to do less, and creating a better offering because of it, is a great approach to design and a great approach to business. It allows you to focus on a particular customer, place, process, or even a time of day. One of the great benefits is it also help you know who, what, or when else to ignore.

Doing less with more allows for a tighter scope, something we at Adaptive Path call features stinginess. This scope focus allows more time to get the key interactions right, so you can concentrate on building a platform for future growth.

To better understand this approach, I’ve started to catalog examples to see where it leads me:

palm pilotcasino royaledreambook Palm Pilot kept it to the features that would fit in your shirt pocket. The new 007 movie skipped the cool toys and so had to focus on a great story The Ameriprise Dreambook left numbers out of financial planning. quicksilvermeasuremapmujiQuicksilver takes the MacOS back to the best parts of command-line UI MeasureMap focused on the analytics that only bloggers need, removing complexity Muji provides quality goods with no brand (or, well, little brand)

Have any other suggestions?

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