Q: who’s designing services? A: not service designers
I wanted to better pose the question that I ended yesterday’s post on market sizing for service design. Here goes:

If roughly half-a-billion dollars is spent on the design and planning of services in the U.S., then why are service designers only doing $70 million of that work? (And for the record, I think this is an extremely conservative guess at the total market size.)
I think the answer is clearly that other professionals, and possibly numerous different types of professionals with very different skills, are doing the work.
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jeanphony reblogged this from brandonschauer and added:
The size of the service design pie.
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brandonschauer posted this
