Q: who’s designing services? A: not service designers

I wanted to better pose the question that I ended yesterday’s post on market sizing for service design. Here goes:

chart of service design market sizing

If roughly half-a-billion dollars is spent on the design and planning of services in the U.S., then why are service designers only doing $70 million of that work? (And for the record, I think this is an extremely conservative guess at the total market size.)

I think the answer is clearly that other professionals, and possibly numerous different types of professionals with very different skills, are doing the work.

26 notes


  1. jeanphony reblogged this from brandonschauer and added:
    The size of the service design pie.
  2. fuckyeahservicedesign reblogged this from brandonschauer
  3. brandonschauer posted this

Blog comments powered by Disqus