Q: who’s designing services? A: not service designers

I wanted to better pose the question that I ended yesterday’s post on market sizing for service design. Here goes:

chart of service design market sizing

If roughly half-a-billion dollars is spent on the design and planning of services in the U.S., then why are service designers only doing $70 million of that work? (And for the record, I think this is an extremely conservative guess at the total market size.)

I think the answer is clearly that other professionals, and possibly numerous different types of professionals with very different skills, are doing the work.

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  1. jeanphony reblogged this from brandonschauer and added:
    The size of the service design pie.
  2. fuckyeahservicedesign reblogged this from brandonschauer
  3. brandonschauer posted this

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