I wanted to better pose the question that I ended yesterday’s post on market sizing for service design. Here goes:
If roughly half-a-billion dollars is spent on the design and planning of services in the U.S., then why are service designers only doing $70 million of that work? (And for the record, I think this is an extremely conservative guess at the total market size.)
I think the answer is clearly that other professionals, and possibly numerous different types of professionals with very different skills, are doing the work.