Here’s the deal: Register for an Adaptive Path event before January 1 and you’ll get it MUCH cheaper than you’ll ever get in 2009. And use the discount code FOBS and you’ll get another 15% knocked off the price.
I’m really excited by the line-up of events we have at Adaptive Path in 2009. Scott McCloud at UXWeek, Scott Berkun at Managing Design Products, and several great virtual seminars. But there are two events that I’m intensely enthusiastic about:
The MX Conference: Managing Experience Through Creative Leadership
This is the event that Henning Fischer and I have designed and programmed for our own education. Managing experiences is a tough job: convincing others that experience can be practiced strategically in an organization, building an leading a team to do the work, and then persevering through it all to get great experiences out into the world.
This event has a killer line-up of the people I want to learn from, thought leaders and real-world managers who know how to get it done, even in a down economy:
- What does it mean to be a Designful Company? Marty Neumeier, author of one of my favorite books, ZAG, will explain.
- Bruce Temkin from Forrester Research will be sharing his unique insights on how organizations can/are getting the most value out of user experience.
- Professor Sara Beckman of Berkley’s Haas School of Business will reveal the connections between design thinking and business value.
- Dan Roam, author of one of BusinessWeek’s best innovation books of the year, will show us how to draw to solve big problems.
- David Butler, VP of Design at Coke will share how he’s made design a strategic force at Coke.
- Margaret Schmidt, VP of User Experience Design & Research at TiVo is sharing how TiVo made experience the differentiator of their successful service.
- And back again will be last year’s most popular speaker, Margaret Gould Stewart, manager at Google, with her one-of-a-kind perspective on effectively managing and inspiring creative teams.
Plus, we’ve mixed in hands-on workshops in this years program so you can try out new tools and techniques for solving hard experience problems. I can’t wait.
Good Design Faster: High Value Experience Design
I’m passionate about reinventing the toolset that designers use today for experience design. Today’s decrepit common toolset (WUSS: Wireframes, Use cases, Sitemaps, and Specs) is horribly outdated and inappropriate for taking on the problems we face. Good Design Faster is a hands-on 2-day guide to new tools and methods to supplant that last generation toolset with fresh new approaches that, yes, get you to good design faster.
We’re creating a studio environment where you’ll get inspiration and instruction, then immediate apply what you’ve learned to exciting test cases. By the end of the two days, you will have been through a new approach to experience design, taking your raw ideas for a solution and making them real.






