October 2011
4 posts
The Business Case For (Or Against) Service Design
Today at the Service Design Network Conference in San Francisco I presented the Business Case For (Or Against) Service Design.
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and...
Q: who's designing services? A: not service...
I wanted to better pose the question that I ended yesterday’s post on market sizing for service design. Here goes:
If roughly half-a-billion dollars is spent on the design and planning of services in the U.S., then why are service designers only doing $70 million of that work? (And for the record, I think this is an extremely conservative guess at the total market size.)
I think the...
market sizing for service design, round 2
Based on some prior fact-finding, I constructed the following two estimates of the total U.S. market for service design, in dollars. They’re very rough, but the only attempt I’ve seen at doing it.
First, a top-down evaluation of the market size. This estimate works from the size of the U.S. service economy down to how much a subset of businesses would spend on planning and designing...
market sizing for service design
In preparation for my talk at the upcoming Service Design Global Conference I’ve been taking a stab at sizing the U.S. market for service design. Here’s the start of what I’ve turned up:
What’s the size of the U.S. service economy?
Even as early as 1999, services accounted for roughly 80% of the U.S. economy [source: U.S. Department of Commerce report]...