April 2008
2 posts
2 tags
background on ‘the long wow’ at the IASummit
Tomorrow at the IASummit I’ll be presenting on The Long Wow, a systematic approach for building great customer experiences that lead to real customer loyalty. It’s one of three approaches to practicing design differently that I outline in Adaptive Path’s new book Subject to Change. This is a talk that I have a lot of fun with, so I’ll looking forward to doing it.
The premise of these three...
4 tags
Don Norman’s “one perfect book”
Over the past year-plus, I’ve been working on a book with my colleagues Perter Merholz, David Verba, andTodd Wilkens. The result is an interesting take on how organizations can embrace both the emerging and the long-held concepts behind research, design, and agile development to become more nimble and prepare to succeed in an uncertain future. We called it Subject to Change.
We’re glad to see...