November 2008
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Obama’s O: not the first idea
From the New York Times’ Campaign Stops blog, who interviewed Sol Sender, graphic designer of the Barack Obama ‘O’ logo:
Q: How many iterations did you go through before deciding on this “O”? Was it your first idea?
A: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe...