October 2007
1 post
2 tags
The long wow — experience as a strategy for...
Customer loyalty, the idea that a customer will return to you again and again, is a hot topic these days. It’s enjoyed plenty of focus ever since Fred Riechfield shared a simple calculation to measure the loyalty of your customers.
But even though it’s become much more simple to measure customer loyalty, it obviously isn’t simple to create it. This contrast is probably what led to Orbitz Chief...